Do you want to join a dynamic, fast-paced team at an historic moment for the museum? Are you passionate about all things London? We are looking for an enthusiastic, motivated and creative Marketing Manager to spread the word about our museum’s work.
From 3AD to 3AM, we’re London’s shared place in the middle of it all. A site where all the city’s stories cross and collide. We are here to enrich the understanding and appreciation of London and all its people – past, present and future. We are the Museum of London.
We are looking for a Marketing Manager who will lead on imaginative marketing campaigns that raise awareness of the Museum of London and our ambition to be a shared, inclusive and engaging space for the city, as well as driving visitor footfall. The role will have responsibilities for projects at both the Museum of London in the City of London (until December 2022 when it closes) and the Museum of London Docklands at Canary Wharf.
With The London Museum project at West Smithfield well underway, there could not be a more exciting time to join. The content and campaigns the Marketing Manager creates will be crucial in helping the organisation increase its presence, as we work towards the opening of an iconic new museum for the capital.
Previous experience of working in a museum is not required and you do not need to have any academic qualifications, just an instinct for marketing, an enthusiasm for London and motivation to succeed.
To plan and manage integrated marketing campaigns working alongside the wider communications team, to effectively meet organisational objectives, particularly ‘reach more people’ and ‘become better known’.
The role specifically oversees campaign advertising, creative development and KPI tracking, as well as brand management and partnerships activity to ultimately drive visitors to Museum of London, Museum of London Docklands and museumoflondon.org.uk.
· To effectively line manage, develop and motivate the Marketing Officers. Also to work collaboratively with other members of the Communications team and peers across the museum.
· To develop campaigns which appeal to our target audience segments either to drive general visits or to sell tickets for paid-for exhibitions and events.
· To own the brand guardianship role, being the main point of contact for all depts, in order to ensure the brand and style guidelines are embedded throughout the organisation and adhered to at all times.
· To manage relationships with agencies and suppliers including a media buying agency and various creative agencies.
· To identify, develop and implement brand-building partnerships, including media partnerships for major exhibitions.
· To ensure sound tracking of campaign KPIs and metrics, ensuring ROI is demonstrated via the reporting dashboard and pulling in data from agency partners.
· To work closely and collaboratively with department managers to ensure smooth running of the overall Communications team.
· To undertake any other duties, which may be reasonably requested by senior members of the department consistent with the grading of the post.
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