Product & Marketing Manager

Fluenta

St Neots

Full time

£45-55k (annually)

Product/Brand

Apr 11

The Marketing & Product Manager shall have day-to-day responsibility for the management and marketing of Fluenta and Group Company’s products and services alongside the Marketing Executive, who they will manage.

This role reports to the Fluenta Solutions Ltd Director and shall work closely with them to develop the company’s strategic marketing plan and product portfolio. Upon agreement of the plan, the Marketing Manager is responsible for its delivery.

This role requires a close working relationship with Sales and R&D to maximise the performance of the company’s marketing services as well as guide product development. The role involves a degree of national and international travel to events, expos, and conferences as well as to see customers, partners, and 3rd party vendors.

Range of duties

The role will cover the following duties for Fluenta and Group Companies:

  • Overall responsibility for Fluenta marketing activities
  • Coordination the preparation of marketing specification for products to meet with market demands, company strategies and build brand awareness
  • Participate in new product development to ensure evolving customer needs are met
  • Manage product messaging and positioning as part of new product development
  • Participate in new product introduction to ensure synchronization between ongoing sales requirements, engineering developments and that pre-launch and launch marketing collateral is prepared and distributed in an efficient and effective fashion
  • Management of current model products, ensuring that branding, naming, and marketing collateral are all maintained to a world class level.
  • Ensure that new product launches are done in a controlled and coordinated manner, and that projects requiring new products are tracked and managed.
  • Work with sales to understand market dynamics and set pricing for Fluenta products
  • Work with sales to help select, manage, and train a network of agents, EPCs and other third parties, for the sale and supply of products
  • Management, execution, and delivery of market research as required to uncover unmet customer needs and understand the market to guide product development and positioning and messaging strategies.
  • Depending on the requirement and internal capacity, this may involve the selection of and coordination with 3rd party companies
  • Other duties as assigned from time to time 

Experience

The successful candidate will have the following experience, ideally gained in a B2B, technical (engineering-lead) company

  • 3-5 years of product marketing experience
  • Be a graduate in marketing or business, or other relevant degree
  • Have excellent communication skills – a high standard of spoken and written English is essential
  • Work well cross-culturally with teams in different regions of the world
  • Have experience with CRM systems, ideally Salesforce

Any academic marketing experience is a plus, such as CIM qualifications. 


Apply for this position Back to job

You must be logged in to to apply to this job.

Apply

Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information

Profile

View resume

Details

{{notification.msg}}