Programme and Marketing Manager
This job is no longer accepting applications.
This is an opportunity to help bright young people from tough backgrounds get off to a flying start in the marketing industry by joining a small organisation that punches above its weight and where you can make a real difference. You will also make an impact on the diversity of the industry and will work with world class organisations and industry leaders. You will deliver key programmes and as well as lead the marketing communications and occasional fundraising activities. This is a flexible, remote, full or part-time role that can fit a variety of circumstances. Your commitment, low ego and energy matter more than your location or working hours.
We started life as a registered charity almost 5 years ago. We grew out of a programme run by the Marketing Academy, a global, not-for-profit leadership development organisation which started in 2009.
Our charitable purpose is to enable career starts in the marketing industries for young adults from disadvantaged backgrounds. We mostly do this by finding Apprenticeships for young people in word class organisations and, so far, bright young individuals have begun their marketing careers at companies like Ascential, Amazon, Bird’s Eye, British Heart Foundation, Crispin Porter Bugosky, eveSleep, TSB and WM Grant. We are developing new ways of impacting more people with programmes such as our pilot BetheOne Bootcamp, coaching individuals about successful job applications.
You can hear more from us, some of the companies and our apprentices in the following video: https://www.youtube.com/watch?v=cD0UDuJayTQ&feature=youtu.be
Some of our recent press coverage includes:
We are a virtual and lean operation - boutique in scale but with unwavering commitment to outcomes and high standards in delivering the things that matter. We believe that levelling the playing field for individuals whose career start has been compromised by their circumstances requires high intervention strategies, which is what we offer. We have two permanent members of staff, two long term contractors and five Trustees. All involved have achieved significant success in the marketing industry. We make good use of other volunteers in supporting our programmes and fundraising.
About the role
You will be our third member of staff, and you will be joining the Daryl Fielding, the CEO (chief cook and bottle washer) and Olivia Johnson, the General Manager (cook and bottle washer) and should be comfortable with being a second cook and bottle washer in the organisation. All the roles operate flexibly and the CEO and GM work part time.
The role of this Programme Manager is to manage a third “pillar” of business, responsible for the relationship with partner companies and the apprentices they employ. In addition, we need you to lead and deliver all marketing communications for the charity and one or two fundraising events each year coordinating a team of volunteers. We also have a new programme, BetheOne, a new initiative at pilot stage, which we may ask you to lead. In addition, there will be general admin tasks, such as acting as the board Secretary, organising supporting committees. We tend to adopt an “all sleeves rolled up approach” and share the more menial tasks between us, rather than delegate them on principle!
You will report to the CEO.
The Salary is up to £50k FTE pa. You might be interested in a full- time role, however, if you’d like part-time and/or flexible hours that works for us too. Bottom line, though, is that this role will require all your energy and passion and therefore will likely be your main focus. It is unlikely we will consider anyone working less than 2.5 days per week. We are a virtual organisation, so location is unimportant, but the meetings we do have are held in London. Anticipated start: early 2022.
· Taking ownership of a partner company relationship and their apprentices, involving meeting CEOs, CMOs and Apprentice managers
· Taking ownership of new programmes such as the BetheOne Bootcamp programme.
· Developing the annual marcomms plan in line with our strategic plan.
· Leading and delivering the marcomms plan, including a new website, newsletters, social media content and PR. Our resources are small on funds but big on goodwill and we are lucky to get support from the industry, so managing donor relationships to deliver is key.
· Leading fundraising activities with the relevant marketing communication, tech and managing volunteers.
· Supporting the work of three committees and the Trustee Board.
· Other tasks organising the charity, including the development and operation of governance programmes.
You’ll most likely have a minimum of 7 years’ experience and we’d be equally delighted if you have 27 or more! Essential skills
· Programme or project management experience, ideally in a medium or large organisation.
· Good experience of stakeholder management and strong persuasive and selling skills.
· Knowledge of the marketing industry landscape including brand owner, agencies and industry bodies.
· Evidence of success at influencing stakeholders up to and including executive leadership teams and C-suite#.
· People management experience.
· Hands-on experience of devising and delivering a multi-channel marketing communications plan.
· Expert use of digital communications tools such as Mailchimp, Hootsuite, social media, incl. LinkedIn.
· Aptitude to manage any back-end platforms, such as Donate, PayPal or others.
· Excellent copywriting and written English.
· A good eye for design.
· A quality orientation but not a perfectionist.
· Adaptable and flexible.
· Experience and gravitas to manage partner relationships and senior stakeholders both internal & external
· Low ego. The job matters more to you than whether you are important.
· Innovative and creative in getting things done and happy to do so with minimal resources.
· Commercial Nous and an entrepreneurial spirit.
· Alignment with our values: Kind, Determined, Open, Humorous, Irrepressible.
· Experience of working in marketing, marketing communications or marketing recruitment.
· Experience of working in the charity sector.
· Our founding ethos is based on the support of diversity, inclusion and equality in every context and we firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender, religion or physical ability should have the same opportunity to thrive in their career. We would particularly welcome applicants who differ from the current team in some of these areas. There are only two of us, so plenty of scope, we hope!
The closing date for applications February 18th.
· Please send to email@example.com your and answers to the following two questions, max 200 words per question.
o What appeals to you most about the position and why?
o What are the things in your career and life that you are proudest of so far?
· We will advise you if your application has been successful or not by March 4th.
· A 3-stage interview process; 1st / 2nd and final interview will take place during March/early April. We will feedback fully for every applicant shortlisted to 1st and 2nd interview, unless you tell us you don’t wish to know!
While you are here…. Two things:
We are always looking for young people from tough backgrounds, so if you know of any or of organisations working with them, please connect us.
We are always looking for organisations to fund and host apprentices. If you’d like to know more, we’d be happy to jump on a zoom and tell you all about the programme.
Thank you for your interest, and good luck with your application!
Your application has been successfully submitted.