Fixed Term for 12 months, full-time (maternity cover)
The Marketing Manager for Liaison Group will be responsible for creating and delivering the Group account-based marketing strategy.
Working with senior stakeholders across all three of Liaison Group’s business, the postholder will build, drive and execute tailored tactical plans and strategy, generating leads and meetings. They will ensure a cross-business approach is adopted, prioritising plans based on regional and organisational maturity and other key indicators.
You will be conducting research, identifying knowledge gaps, and working with our Commercial team to pull together engaging and relevant content for our current and prospective healthcare clients.
Although hands-on to start with, the role will develop to become more strategic, re-evaluating our proposition in line with any industry changes.
You will be based remotely like the rest of the organisation, travelling approximately twice a month to team meetings, events or stakeholder meetings.
You will have demonstrable experience within account-based Marketing, ideally with NHS experience although this aspect is highly desirable, rather than essential.
In order to be successful, you must have able to build credibility and strong relationships with a variety of different stakeholders. You will use a joined-up approach to the marketing plan, engaging all stakeholders accordingly.
You will be comfortable networking, both internally and externally at events.
Please note, this role does not involve line management responsibility.
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Changing the global health economy