Customer Marketing Manager
Role: Customer Marketing Manager
Reporting To: Head of Customer Marketing
Redgate is the leading provider of software for businesses seeking to bring the benefits of DevOps to their database teams.
· Used by more than 800,000 individuals around the world, from small and medium sized businesses to 91% of companies in the Fortune 100.
· Headquartered in Cambridge, UK, one of Europe’s fastest-growing technology hubs (and one of the most beautiful cities in the world)
· A mature but high-growth business, we have 400 colleagues in offices across Austin, Berlin, Brisbane and Pasadena - and we're scaling rapidly.
At Redgate our customers are at the heart of everything we do. When they succeed, we succeed, and the Customer Marketing Team is crucial in achieving this, as we work to develop strategies to provide our customers with everything they need to be successful and get real value from their Redgate products.
We’re looking for an experienced marketer who is passionate about the customer experience journey and willing to advocate internally for the voice of our customers. In this role you'll join a passionate, dynamic, and collaborative team of driven marketers to nurture our customers from purchase to renewal. Building and executing high impact programs that deepen engagement with customers, you will aim to encourage adoption, retention, and growth within the base.
The role:
· Create and deliver integrated marketing campaigns with a strong emphasis on driving product adoption, customer success, advocacy and growth within our existing customer base
· Partner with marketing peers on campaign planning and content requirements to ensure alignment, effective use of resources, and consistency with brand requirements
· Collaborate with peers globally across Customer Success, Sales, Marketing, and Product to better understand the customer journey and deliver marketing campaigns that address customer challenges and increase engagement
· Measure and report on the success of the marketing campaigns, sharing insights across the business and make data-driven decisions to improve future campaign performance
· Explore different ways to engage with customers, test different tactics and channels to gauge satisfaction, gather feedback and support them in maximising the value they receive from Redgate
· Undertake customer research and deliver insights to help Customer Marketing and the wider business better understand our customers
· Make decisions that will enhance the customers’ experience of our brand and earn us their advocacy in return
Your experience:
Our dream candidate may not yet be in a Customer Marketing role, but you will be able to demonstrate your transferable experience, possess a growth mindset and be ready to progress your marketing career within a dynamic, high performance and supportive team environment.
Our ideal candidate will have:
· B2B marketing experience, ideally in the software industry.
· Proven experience in planning and managing targeted, data-driven, integrated marketing campaigns.
· Excellent communication & copywriting skills with ability to clearly articulate value to multiple personas.
· A data driven mindset, with the ability to draw insights and act on findings.
· A passion for understanding customer needs and delivering an excellent customer experience.
· Proven ability to work collaboratively and cross-functionally, and successfully coordinate the efforts of multiple teams
· You are a self-starter, autonomous and can confidently manage and prioritise your own workload - all while keeping stakeholders informed and bought in to your approach
· Experience using Salesforce, Marketo or similar CRM/Marketing Automation platform to build and optimize marketing programs
What’s the package?
- A great benefits package.
- Salary is Circa £40,000 - £45,000 depending on experience.
Flexible-hybrid model:
Achieving work-life balance has never been more important and so Redgate has adopted a flexible-hybrid model. This means that people will work flexibly with a blend of remote (home) and co-located (office) work, with teams having the flexibility to decide which location best suits the outcomes they need to deliver.
Redgate Software is an Equal Opportunity Employer
At Redgate we recruit on a rolling basis, which means we carry on recruiting until we find the right person for the role. We tend to compare individuals to the role specification rather than to each other.
It doesn’t hurt to take a chance and apply! While we list out what we generally look for, we are likely missing other attributes and skills that you have that could make you a great fit. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%.
We are an inclusive employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Achieving work-life balance has never been more important and so Redgate has adopted a flexible-hybrid model. This means that people will work flexibly with a blend of remote (home) and co-located (office) work, with teams having the flexibility to decide which location best suits the outcomes they need to deliver.
Where you work and how frequently you attend the office will depend on the nature of your role, the make-up of the team and the type of work that you need to do. A weekly visit to the office is likely for most people to support our collaborative culture and enable our teams to deliver great work, though less frequent visits may also work well. So, if you can travel to & from the office safely in a day, that works well for us.
Apply online today!
{{notification.msg}}