The Marketing Executive will be responsible for enhancing Squibble’s brand presence and voice in the marketplace. Your expertise will help amplify our brand message, engage potential clients, and drive strategic growth.

Key Responsibilities:

• Strategic Development: Collaborate with the team to deliver the marketing strategy consistent with our organisational goals.
• Digital Marketing: Design, implement, and monitor campaigns, with a strong focus on PPC, SEO, and email marketing.
• Social Media Management: Oversee both organic and paid social media campaigns, ensuring brand consistency and high engagement levels.
• Budget Management: Efficiently handle marketing budgets, ensuring all initiatives are aligned with desired ROI metrics.
• Data Analysis: Use tools such as Google Analytics and Tag Manager to extract and interpret campaign performance data, making necessary adjustments for optimisation.
• Engagement Initiatives: Lead and support the planning and promotion of various events, workshops, and webinars.
• Continuous Improvement: Implement feedback mechanisms to gather insights and make informed decisions.
• Reporting: Regularly report campaign performance, insights, and recommendations to senior leadership.

Essential Qualifications and Skills:

• Proven experience in creating and managing diverse marketing campaigns.
• B2B marketing experience with hands-on skills in PPC, SEO, and email marketing.
• Prior experience in managing social media campaigns, both paid and organic.
• Team-oriented with strong communication and collaboration skills.
• Exceptional attention to detail.
• Demonstrated ability to manage budgets and prioritize ROI.
• Experience in testing and analyzing campaign tactics and overall performance.
• Proven success in previous marketing roles, backed by metrics and examples.

What We Expect:

• Proven marketing experience and able to demonstrate previous successful work.
• A proactive mindset focused on identifying and executing growth opportunities.
• Resilience, adaptability, and a solution-driven approach to challenges.
• Leadership skills coupled with prior line management experience.
• Commitment to staying updated with the latest industry trends and innovations.
• Proficiency across various marketing channels, platforms, and analytical tools.