Marketing Manager (Brand and MBA) – 1-year Fixed Term Maternity Cover
Henley Business School, part of the University of Reading, is seeking to appoint as a one year maternity cover an ambitious and experienced marketing manager for Brand and Executive MBA marketing to help them build their globally admired brand. £33,966 - £44,263 plus excellent benefits, based at their Reading campus with 1 or 2 days working from home, reporting into the Director of Marketing. This is an exciting opportunity to join a great team, a strong and highly regarded brand and have fun!
Henley Business School is a top triple accredited, International Business School with campuses, offices and partnerships around the world. We have over 700 students from more than 100 countries and over 87,000 alumni from 160 countries. We are truly an International institution. Our courses are enriched by real world knowledge, world class research and innovative teaching for students and business professionals at every stage of their career.
We believe in standing out from the pack, thinking the unexpected and putting people first. Our core values of being human, bringing passion and braving change can be seen in all that we say and do. Acting responsibly and doing the right thing are engrained in our DNA while our energy for making business better is nothing short of infectious.
You will manage and implement brand marketing initiatives, including developing and implementing the brand marketing plan, brand marketing communications, and advertising and promotion in conjunction with the Business School’s appointed marketing agency. You will have responsibility for Henley’s brand guidelines and working closely with the marketing agency will keep these relevant and up to date. Working closely with the other marketing managers, you will ensure all communications are on brand and convey Henley’s values.
You will also implement the marketing plan to promote the Executive MBA (or programme as required) and support recruitment targets. Create effective and targeted marketing solutions that drive an increased enquiry and lead pipeline and effective conversion techniques - that are appropriate for the Henley brand and positioning.
You will need to have skills and experience relating to:
• Brand marketing and product marketing
• Content production and copywriting
• An understanding of the creative process
• Excellent communication skills
• Leadership skills
• Stakeholder management
• Ability to work at pace and to demanding deadlines
• Planning and organisation skills
• Strong attention to detail
Informal contact details
Director of Marketing and Sales
Where business comes to life