Looking to take your digital marketing skills to the next level? This is a fantastic chance to join our dynamic marketing team, within an established family business with high growth aspirations. As we continue to expand, we're looking for a new senior digital marketing specialist. Could this be the role you've been looking for?

The Role

We are currently seeking a Senior Digital Marketing Executive to join our growing team at William Smith Group 1832 located in Barnard Castle, with flexibility for some remote work. You will be responsible for creating, managing, and optimizing digital campaigns to reach the company's target audiences across various platforms, as well as reporting on campaign performance metrics to enhance strategic decision-making and allocate budgets.

Experience

• Bachelor's degree or higher in Marketing, Business, or a related field
• At least two years of digital marketing experience, preferably in the B2B sector
• Extensive experience in creating and managing digital campaigns across various channels and platforms such as Google Analytics, AdWords, Facebook Ads, etc.
• Strong analytical skills with the ability to evaluate data, identify trends, and make strategic recommendations accordingly
• Excellent verbal and written communication skills with the ability to create and deliver digital content that appeals to the company's target audiences
• A results-driven, proactive attitude with the ability to work independently as well as in a collaborative team environment
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines effectively
• Experience with marketing automation systems such as HubSpot is highly desirable