We’re looking for an experienced, self-starting, commercial, and analytical marketer to join the team at Total Fitness. We’re in an exciting period of growth with opportunities for sales funnel optimisation, new products and membership types, and growth outside of our core business.

Reporting to the Brand Development Director, you’ll lead a small team with a mix of internal talent and external agencies. The role requires hands-on expertise with exceptional management skills of line reports (Marketing Executive and Marketing Assistant) and external support (PR and digital agencies.)  

Responsibilities:

• Seek and seize opportunities for sustainable business growth through multi-channel marketing strategies
• Manage and optimize our organic and paid performance across earned, owned and paid for channels
• Devise communications strategies that engage across a wide range of audiences
•  Work with the creative team to maximize campaign performance
• Lead and develop the marketing team
• Manage agencies to ensure they deliver the best possible value for budget
• Manage marketing budgets with a keen focus on ROI
• Test and analyse tactics and performance
• Report performance to senior leadership

What you’ll give

• Several years of significant marketing experience with examples of proven success in new growth opportunities and optimization
• An ambitious, curious mindset to seek, test, and review opportunities for increased performance
• Resilience, self-belief and the agility to rise to any challenge
• Excellent leadership skills with line management experience
• A commitment to stay up to date with latest trends and innovations
• Hands on experience across multiple channels, platforms and analytical tools (Google Analytics, Tag Manager and data collection tools)

What you’ll get

• A career with a business in motion, always learning and evolving for better
• A refreshingly friendly and supportive environment in which to thrive
• Training and development opportunities that will enable you to advance as far as your talent and determination will take you
• Plenty of social activities and events
• If fitness is your thing, we often find opportunities to workout together
• Free membership for you and a loved one plus 2 discounted memberships for family members or friends
• 28 days holidays including public/bank holidays
• Workplace Pension Scheme
• Discounts on retail and cafe products