Look Fabulous Forever is a direct-to-consumer beauty brand for older women. Our founder, Tricia Cusden, started the company in 2013, then aged 65. She struggled to find products that worked well for her skin post-menopause. She felt ignored by mainstream beauty brands and retailers. So she designed, formulated, manufactured and distributed her own range of makeup and skincare specifically for older women. Today our mission is to empower a generation to look, feel and live fabulously forever.