Grounded Research is a specialist agency working at across the length of the supply chain. Our research specialisms span food, farming, the environment and sustainability. We combine creativity, curiosity, and robust research to answer complex questions for clients across the supply chain, our clients and our research participants are from a broad spectrum of sectors, from farmers and agronomists to retailers, start up food brands to established suppliers, agri-tech, NGOs, and government. Brands you have in your kitchen cupboards to brands you never knew existed, doing things that weren't possible previously.
Our projects are fast-paced, diverse, and impactful. One day you might be running consumer taste tests, the next you’re analysing farmer survey data on pesticide use, sitting on a tractor interviewing farmers or supporting stakeholder research on sustainability initiatives. No two days are the same and every project helps shape the future of where our food comes from, how it is produced and what the challenges are for those producing it.