Digital Marketing Manager

Crawford Cars Ltd

London, England, United Kingdom

Full time

£30-37k (annually)


Apr 1

This job is no longer accepting applications.

Digital Marketing Manager - Crawfords

  • Monday to Friday, 09:00am - 17:30pm.
  • Salary £30,000.00 - £37,000.00 per annum (Varies on experience)
  • Office based - West London

Responsibilities will include:

  • Social Media:
  • Management of social media channels and calendar
  • Identifying opportunities for social media content
  • Repurposing content for social media
  • Writing /creating social posts
  • Ensuring strong call to action in all social media content - either to increase engagement, drive website traffic and/or new & existing leads.
  • Regularly measuring the success of each type of content in order to make it more effective over time.
  • Scheduling content and community management of Crawfords channels
  • Identifying opportunities to optimise and improve all of our social media channels
  • Assisting with the creation and execution of paid social media advertising (Facebook ads, Instagram promotions).

  • Google Ads
  • Creating and optimising google ads to achieve business goals (i.e website visits, leads, conversions).
  • Managing the relationship with the Google Ads account manager to take recommendations to improve the campaigns.

  • Email Marketing:
  • Using Mailchimp (or another tool) to create and send engaging content to our subscribers with strong call to action.
  • Looking for opportunities to use email marketing to support business growth.
  • Managing our subscriber lists and ensuring good organisation of our lists (tagging and segmentation).
  • Using insights to improve email marketing on and ongoing basis.

  • Website:
  • Creating and optimising content for our website (Wordpress), ensuring content is formatted correctly, optimised for SEO, with relevant images.
  • Looking for opportunities to improve website conversion rates by setting up analytics to measure conversion rates and working hand in hand with the google ad campaigns.

  • Design:
  • Using Canva (or Photoshop if you prefer) to create a wide range of image assets - website featured images, campaigns/promotions, SOM posts e.g. Instagram Story graphics, email image assets.
  • Adhering to Crawfords brand and ensuring design consistency in everything you do.
  • Constantly looking for new ways to bring our brand to life through our visual look and feel.

  • Analytics:
  • Regularly reviewing our Google Analytics, social media analytics, Ads analytics and sentiment analysis in order to evolve and improve our content.
  • Use data and draw insights from this data to create evaluation reports for our partners and for internal use.

Skills and experience required:

  • Writing - both long and short form copy
  • Design skills (Canva or similar)
  • Familiarity with Mailchimp or other similar email management software.
  • Basic Google Analytics skills
  • Solid understanding of how to use Wordpress
  • Understanding of SEO with ability to write SEO copy for websites (desirable)
  • Experience with social media management and community management
  • Experience with paid social media & media (Facebook Ads, Instagram promotions, Google PPC) - desirable
  • Understanding of brand identity
  • Excellent organisational skills
  • Excellent communication skills.

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Crawford Cars Ltd

The Personal Touch