Digital Marketing Manager

Digital Marketing Manager - Crawfords

• Monday to Friday, 09:00am - 17:30pm.
• Salary £30,000.00 - £37,000.00 per annum (Varies on experience)
• Office based - West London

Responsibilities will include:

• Social Media:
• Management of social media channels and calendar
• Identifying opportunities for social media content
• Repurposing content for social media
• Writing /creating social posts
• Ensuring strong call to action in all social media content - either to increase engagement, drive website traffic and/or new & existing leads.
• Regularly measuring the success of each type of content in order to make it more effective over time.
• Scheduling content and community management of Crawfords channels
• Identifying opportunities to optimise and improve all of our social media channels
• Assisting with the creation and execution of paid social media advertising (Facebook ads, Instagram promotions).

• Google Ads
• Creating and optimising google ads to achieve business goals (i.e website visits, leads, conversions).
• Managing the relationship with the Google Ads account manager to take recommendations to improve the campaigns.

• Email Marketing:
• Using Mailchimp (or another tool) to create and send engaging content to our subscribers with strong call to action.
• Looking for opportunities to use email marketing to support business growth.
• Managing our subscriber lists and ensuring good organisation of our lists (tagging and segmentation).
• Using insights to improve email marketing on and ongoing basis.

• Website:
• Creating and optimising content for our website (Wordpress), ensuring content is formatted correctly, optimised for SEO, with relevant images.
• Looking for opportunities to improve website conversion rates by setting up analytics to measure conversion rates and working hand in hand with the google ad campaigns.

• Design:
• Using Canva (or Photoshop if you prefer) to create a wide range of image assets - website featured images, campaigns/promotions, SOM posts e.g. Instagram Story graphics, email image assets.
• Adhering to Crawfords brand and ensuring design consistency in everything you do.
• Constantly looking for new ways to bring our brand to life through our visual look and feel.

• Analytics:
• Regularly reviewing our Google Analytics, social media analytics, Ads analytics and sentiment analysis in order to evolve and improve our content.
• Use data and draw insights from this data to create evaluation reports for our partners and for internal use.

Skills and experience required:

• Writing - both long and short form copy
• Design skills (Canva or similar)
• Familiarity with Mailchimp or other similar email management software.
• Basic Google Analytics skills
• Solid understanding of how to use Wordpress
• Understanding of SEO with ability to write SEO copy for websites (desirable)
• Experience with social media management and community management
• Experience with paid social media & media (Facebook Ads, Instagram promotions, Google PPC) - desirable
• Understanding of brand identity
• Excellent organisational skills
• Excellent communication skills.